About Us

The motivation behind Fuschia was nothing more than a true obsession with fashion and a lack of availability.  When owner Ashlee Rooney moved from Chicago she was horrified to find a total lack of "city like boutiques".  So she took her years of shopping expertise and her business background and started Fuschia in downtown Glen Ellyn.  The store opened in March of 2004 and has been providing discerning fashionistas with a direct pipeline to all the latest designs from LA to NYC ever since.

Ashlee strives to fill Fuschia with a dynamic selection of ageless classics, everyday pieces and hard to find jewels and accessories to compliment her clients wardrobes and lifestyles.  It is one stop shopping, and has everything a girl could need, from soccer mom chic to cocktail attire.  She always brings in the most desirable mix of the season's latest finds from designers like:

Tibi, Minnie Rose, Sundry, Drew, Amanda Uprichard, Generation Love, Central Park West, Velvet, Herno, We are Sundays, Mother denim, Citizens of Humanity, Agolde, Acrobat, Monrow, Marie Oliver, Cinq a Sept, Fifteen Twenty, J Brand, Dolce Vita, Milly, Birds of Paradise, 360 Sweater, Autumn Cashmere, Ulla Johnson, Sea NYC, Rebecca Taylor, Sydney Evan

Ashlee's expert eye and sense of style are now part of what her loyal clients have come to expect as part of their personal shopping experience.  Daily deliveries of new merchandise keep many on their fashion toes and make shopping at Fuschia anything but boring!

* Fuschia was voted one of the BEST BOUTIQUES by Chicago Magazine in March 2007!!