Yoana Baraschi

 Yoana Baraschi, born in Bucharest, Romania, was immersed in art and style and culture from a very early age.  Her mother, Elli Baraschi, was an educator and a true fashion icon who felt that being stylish and elegant was the ultimate creative expression for a woman.  In the late 70s, a few years after the death of her parents, Yoana left communist Romania for Paris, where she got her first design job working for Emmanuelle Khahn as an embroidery designer. During her four years in Paris, she also worked at Studio de Style Jean Azel on collections such as Leonard, Cacharel, Mugler, and Faconable.

 

In the 80’s, Yoana moved to New York where she began to work as an illustrator for WWD and textile designer for various studios.  The turning point of Yoana’s designer career came in 1999, when she began working as Creative Director for Betsey Johnson. Here Yoana was exposed to the business success of the company, and how it was achieved through Betsey’s own originality and vision.  In 2002, armed with her first collection created in her apartment, Yoana found a showroom to represent her line, received her first order from Saks Fifth Avenue, and was invited to participate in the esteemed Intermezzo Trade Show.

 Yoana Baraschi is now sold by more than 600 retailers worldwide. During her 10 years in business, Yoana has continued to amass an impressive roster of fans amongst young and stylish Hollywood; Halle Berry, Sienna Miller, Taylor Swift, Olivia Wilde, Rachel Bilson, Blake Lively, Heidi Klum, and Lauren Conrad to name a few.

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