Newest Arrivals
Fresh from LA to NYC — discover the latest pieces handpicked by Ashlee. From effortless everyday looks to statement styles, these are the must-have arrivals defining the season.
The Story Behind Fuschia
Born from founder Ashlee Rooney’s love of fashion and her desire to bring city-chic style to the suburbs, Fuschia has been a Glen Ellyn staple since 2004. With a carefully curated mix of timeless classics, everyday essentials, and statement pieces from top designers coast to coast, Fuschia offers a shopping experience as dynamic and effortless as the women it dresses.